Six essential Google Analytics metrics

I attended an excellent webinar on Google Analytics the other day hosted by Niel Robertson and Anna Sawyer from Trada. I’ve been using some metrics in my custom reports similar to theirs for a couple of my clients, but they had a few very insightful ones that I jotted down and implemented immediately. The combined list is as follows:

1. Conversion Rate and Bounce Rate
2. Adwords Cost per Conversion
3. Conversions by Source
4. Conversion Rate by Source
5. Unique Visitor Conversions
6. Unique Visitor Conversion Rate